Must A Wannabe Influencer Pal Stop Using People for Content?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes she films me while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or photographed mid-bite. It feels invasive.

She also expects me to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that she has helped me with my design career, but I resist our friendship to become just a ledger of exchanges. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to experience it without being filmed, edited, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on social platforms who execute that aesthetic of casual, DIY film-making.

Content creation is my interpretation of engaging with life: observing the nuances, posting them with an audience that values the art behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my method of offering access, giving her a chance to experience behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the work we make together can achieve: a foot in the door. I understand not all people enjoys being filmed, but often spontaneity is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but friends support one another in minor capacities. My assumption was recording a short video here or there would be fun for her. Innovation thrives in partnership, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I get that it's her job, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is content. She needs to respect her friend's personal space.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the priority in your relationship. Create some authentic experiences, where true emotions are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Mr. Daniel Jones Jr.
Mr. Daniel Jones Jr.

A tech enthusiast and writer with a passion for exploring emerging technologies and their impact on society.